Google Pixel 6 — can Google justify the 'expensive' price?

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Google Pixel half-dozen — can Google justify the 'expensive' price?

(Image credit: Google )

Google dominated the news this calendar week with the teaser announcement most the upcoming Pixel half dozen and Pixel 6 Pro smartphones. A lot of the hype centered around the new, Google-designed chip called Tensor (previously known as Whitechapel).

But Google is intent on making a true flagship device, versus the high mid-range Pixel 5 from last year. That means a wholly new pattern, high-quality displays, bigger batteries, and everything else that makes a high-terminate Android phone... well, high-terminate.

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However, all of that adds upward in cost. Google'due south SVP of Devices and Services Rick Osterloh apartment-out said in an interview with High german outlet Der Spiegel that the Pixel half dozen Pro "will be expensive." Ouch. I look that'll mean up of $ane,000 or more, right in line with the iPhone 12 Pro or possibly higher to lucifer the iPhone 12 Pro Max and Galaxy S21 Ultra.

People holding out for the regular Pixel 6 to be cheaper might as well exist disappointed, with Osterloh saying that the smaller phone "belongs in the upper segment and tin keep upward with competing products." He further said that it will be a "mainstream premium product."

While the Pixel v was a dainty reduction in price over the admittedly over-priced Pixel iv and Pixel four Twoscore, I tin can sympathize why the idea of an expensive Pixel 6 or Pixel 6 Pro might sting. After all, Pixels (and the Nexus phones before them) have always come up with a caveat — whether that was the Pixel 2 40's display issues, the Pixel 4'due south disappointing battery life, or the Pixel 5's middling performance compared to the similarly-priced and more powerful Galaxy S20 FE.

(Image credit: Future)

To be completely honest, I'm worried about the Pixel 6 and Pixel half dozen Pro beingness "expensive." While I accept high hopes for Tensor and the phones in general, I can't shake my misgivings nearly Google'due south phone rails record. We can't totally arraign it for every error with the Nexus phones, but we can concur the company accountable for its Pixel problems.

Having used virtually of the Pixels (excluding the iii/3XL), I'one thousand non left with much confidence. Excellent phones like the iPhone 12 Pro Max and Galaxy S21 Ultra justify their price points — depending on your perspective — so the Pixel 6 and Pixel half-dozen Pro have a steep hill to climb to prove themselves worth a premium toll tag.

I must stress that Google has not revealed official pricing yet, and then the $1,000 mark is mere conjecture. All the same, nosotros know that Google plans to ramp upwardly its marketing efforts for the Pixel 6 family. The company'due south smartphone market share is a pittance compared to the Samsung-Apple duopoly (in the US, at least), but it seems serious about making inroads. We'll just have to see if this attempt proves fruitful.

I'thousand very excited nearly the Pixel vi and Pixel 6 Pro, mostly because I can't wait to see what Tensor is all about. If Google can successfully become its own way from Qualcomm, that would be a huge success in my book. It might fifty-fifty push Samsung to upward its Exynos efforts (if it hasn't already), potentially further breaking Qualcomm's stranglehold on the U.s.a. Android chip market.

Even and so, I dubiousness Google will make a dent in Samsung'southward or Apple'south market share, at to the lowest degree this become around. Just if Pixels could become the de facto recommendation for the best camera phones again, I'd be satisfied. Regardless, Fall 2021 is shaping upwardly to be quite a fourth dimension to be a smartphone fan, that'south for sure.

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Jordan is the Phones Editor for Tom's Guide, covering all things telephone-related. He'due south written about phones for over v years and plans to go on for a long while to come. He loves goose egg more than relaxing in his home with a book, game, or his latest personal writing project. Jordan likes finding new things to dive into, from books and games to new mechanical keyboard switches and fun keycap sets. Jordan tends to lurk on social media, but you tin best attain him on Twitter.

Source: https://www.tomsguide.com/news/i-cant-wait-for-the-pixel-6-but-im-worried-about-the-premium-price

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